ANALYZING BRAND AWARENESS STRATEGIES ON SOCIAL MEDIA IN THE LUXURY MARKET: THE CASE OF ITALIAN FASHION ON INSTAGRAM

Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram

The rapid proliferation of social media has been redefining every facet of the old marketing and customer engagement tactics, not only for low-end and mass-market products but also for luxury brands.In this context, brands are dealing with the challenge of maintaining a balance between using mass marketing strategies concurrent with accentuating th

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Eye Movement Compensation and Spatial Updating in Visual Prosthetics: Mechanisms, Limitations and Future Directions

Despite appearing automatic and effortless, perceiving the visual world is a highly complex process that depends on intact visual and oculomotor function.Understanding the mechanisms underlying spatial updating (i.e., gaze contingency) represents an important, yet unresolved issue in the fields of visual perception and cognitive neuroscience.Many q

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